While building custom software can be expensive and extremely daunting for business owners, if done right it can increase productivity and be the competitive advantage you’ve been searching for. As opposed to using multiple different programs, creating one comprehensive technology platform that specifically suits your business needs, has proven to yield major efficiency gains in any business. Ultimately with the implementation of custom software, it can create significant profit for your business and confirms its value

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“Build it and they will come” was a phrase coined during the dotcom boom to capture the thinking that led to the failure of hundreds of web-based businesses in the late 1990s and early 2000s. The same could be said today for the many app developers who believe that all they need to do is stick their app on the App Store and people will flock to it. That thinking is true of many startups,

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